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I've always found it curious why no one sets up a class-action lawsuit about the privacy and 3rd party selling of data.

In the US, you are free to collect any data you can observe (assuming you don't interfere with others' rights). You are also free to trade what you collect with others.

On what basis could someone bring a class-action lawsuit about sales of data that was lawfully collected by a third-party?

Well, the argument would be that it wasn't within the lawful allowed use.

You mean breach of contract which could be a tort, but not a "crime". Unless a given state has local laws which have provisions against that... Where advertisers would also fall under... Unless they lobbied for a provision exempting them... To make FB et al viable as an advertising platform.

Social networks are double edged swords by their nature.

The collection of the data is illegal for the government, not the use of it. The laws need to be updated.

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