This is definitely the case...but he doesnt even need the new audience or the new venture. His entire empire is built on a name that is getting billions in free press.
The worst thing to happen to a famous brand is not bad press but rather becoming irrelevant and falling out of discussion.
Even if the Trump political brand crashes and burns, the broader trump brand of success and money just gets stronger...
This election was the ultimate win win for Trump.
This is why he can take all the risks he is taking, he has nothing to lose...which is the ultimate trump card!
Edit: spelling correction