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Somebody is currently doing that:

An external contributor is currently building first class support for "My simple ad network that just wants to put an image with a link on the page" https://github.com/ampproject/amphtml/issues/5541

There are other ways to do it, though.

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I've heard a lot of discussion in the ad community around how this limits competition of ad networks. Yes, it is awesome you have many on board for launch, but what of the ones who are not? Is there a publicly available process for getting included along with guidelines to set reasonable expectations for whether one will be included? If so, I'd love a link.

See https://github.com/ampproject/amphtml/blob/master/ads/README...

I think with the numbers of ad tech companies coming on board every week one can safely say that the process is working for them.

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