Traffic results from picking a fight with 37Signals
marcgayle.com
marcgayle.com
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2334
After listening to it. I wanted to pick a fight, not because I need to grow a site[which i think is clever] because I think some of the stuff they say are plain wrong and they know it.
Sometimes, I get the sense they are doing it for publicity, but there are a lot of young and upcoming entrepreneurs that look up to them, and they have a responsibility to be accurate.
At the very least, it will force you to think through your positions to be able to defend them properly. It's a worthwhile exercise, plus you have the added benefit of it likely receiving a spike of traffic.