The whole point of careful statistics and well-designed experiments is so that we can learn whether a premise is true or not. Without rigor, we prove nothing; this study for example, neither proves NOR disproves anything about TDD in a professional setting. For us professionals, it's noise. Yet it's sitting at the #1 spot on HN, fulfilling people's preconceptions.
Also, the replication crisis [1] would disagree with you.