Well, when a person says "I don't give a damn about diversity" - for me it's far from "hate speech". Or when Trump insults some journalist, it's stupid and childish, but it's just an insult, not hate speech. And the fact that the journalist is a woman, doesn't make him "sexist".
My definition of hate speech is when Trump says "hey, {black people,white people,men,women,gays} are garbage, they shouldn't have rights, and I don't want them to exist".
Does he say that?