The Book of Red Gate: how gold was born from mud

This article is completely content-free. The book is just a company (culture|inside-joke|aren't-we-awesome) thingy. Which is nice for them.

My recommendation: your time is better spent elsewhere.

I get that he went from skeptical to impressed with the book, but he never explained why. What's so impressive about this book? That example image did not really make any sense to me. Given that I don't really understand why the book is so great, I can't follow his premise to the conclusion. I don't doubt there's something to being a goofy genius, but I don't think this was an argument that made any sense to me. Maybe someone else can explain something I missed. :/