It reads to me that ZF is absorbing the industrial side of Cherry and spun out the keyboard/key switch side to a private equity firm (GENUI).
If you like Cherry switches in keyboards, this should probably be seen as a good thing.
They also make lots of terrible, bog-standard, 20 EUR rubber-dome keyboards too -- but maybe those are not seen outside of Germany.
I've seen a lot of them in Spain and I can confirm those are absolutely terrible
I've got the UK version of one of their bog-standard rubber dome keyboards and it's decent enough, for a rubber dome keyboard anyway. Think it cost less than the equivalent of 10 EUR too.