Or do what I do, express yourself like a human instead of a business machine, leave, go do the rejected right thing for a competitor, and send the product brochure to the people who cared more about their feelings than the work.
You have to be willing to do a lot of walking away, but the inevitable "you were right" has been satisfying so far.
Or I guess another way to say it is if you can, do, and if you can't, by all means, coddle. Just hope I don't end up across the table from you.