This reminds me of Daniel Kahneman's "Thinking, Fast and Slow", which is terrific but probably oversells some of the research results.

Anyone know how well this new psychology stuff is surviving the replication crisis in the humanities?

Edit to add: less charitably, it also reminds me of Scott Adams' rambling blog posts about Donald Trump. Adams has persuaded himself that this persuasion stuff is like magic, and applies it to everything he sees. It's the new astrology.