That being said, worse case scenario would have been a refund, and most people paid via credit card which is interest free for 30 days anyways.
For me it's the difference between purchasing a product and investing in your business. If presented as an investment, where my money is going to enable you to produce the item for me, then I'd be fine with it, because I would know the current state of your business. Now, if I knew you had no artists and were just floating an idea I would most likely refrain.
The worst case scenario also assumes that the value of the product purchased is only the cost. What if it was purchased as a gift, with a specific timeline?
I do understand that this is a tried and true business practice, just one that I am not comfortable with when the customer is not aware of it.
Heck if you look at the idea of Kickstarter and Indiegogo they're a whole market predicated on the idea of buying things that don't exist yet (and in many cases those things are harder to deliver than the creators suggest in their pitches)
It's not my job to investigate Amazon's supply-chain to make sure that can actually deliver my toilet paper in 2 days. They are promising me this service and now it's their responsibility to deliver on that.
If those services/product aren't rendered, then a refund should/can be demanded.
I think this was completely within ethical bounds, assuming a promise was also made to return money if services weren't rendered.
What in the world is wrong with that part?
[1] http://gizmodo.com/5825184/bill-gates-spent-the-best-money-o...
It's literally a cornerstone of many/most businesses.