Do you have a few links where I can read more about this design direction?
Personally I find most sites that use Swiss Style impossible to navigate/use. They "look nice" (actually, quite amazing in my opinion) but functionality is #1 for most websites and I would never make a site purposefully using this style. Most of the time, there is just too much going on.
[0] https://en.wikipedia.org/wiki/International_Typographic_Styl...