$39 to be precise (are you kidding me?!?) but $25 on Amazon: https://www.amazon.com/Apple-MK0X2AM-USB-C-Lightning-Cable/d...

That's a joke. Wow.

I wonder how long until the cables bundled with new iPhones/iPads have USB-C instead of USB-A. I suspect they'll start doing this with the next generation of devices, maybe with a bundled USB A to C adapter.