No marketing, all traffic came from search engines. I focused on SEO from the start and that helped with the rankings. I also made sure my site was more functional than the competition. 100% client-side code.
Most of the good ideas I think I have end up being fairly saturated, which is discouraging!
Well done. I now have your html tag remover on the reformattext.com bookmarked for a current project. Thank you.