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You are missing the real statistics. Only 11% of all apple revenues come from services (app store, Icloud, itunes).

apple makes money from selling phones and computers. If you want to sell a $1,799 notebook (or even $2,399 for the 15 inch version), they need to think on power users.

Apple catered to power users for years with the MBP. That was the entire point of the device and why many programmers said it was the best laptop on the market. I'm not saying it was necessarily a good market decision (though you'll see no shortage of MBPs in the bay area) but that was the strategy. Now that's clearly changing.

They still need "power users" to build apps for iOS and macOS.