I had an HP with a ribbon display for multimedia keys 6 years ago. How is that "never done before"?
I have an Optimus mini 3 and an Optimus keyboard.
The former I never really got along with as the oled drivers made a loud 18khz whine. The latter, however, I still use for photoshop, gaming, coding, etc. - ain't got no poxy touch strip, my entire keyboard is a technicolor discotechque.