this is illegal for two reasons: one is that you're not supposed to exploit someone else's ill fortune in this manner, and two is that you're not supposed to damage that someone else's interests.
Besides benefiting Apple's competitors, there are already news stories saying things like 'don't buy an iPhone until June' and so forth.
Illegal or unethical?
As a thought experiment:
Couldn't you turn it around and say it's unethical for Apple to allow customers to buy phones knowing full-well that they are going to introduce a top-of-the-line model in a few months?
Isn't it in Gizmodo's best interest (as a journalistic establishment that serves the best interests of the people - again, just a thought experiment) to let people know about this?
How is it different from DaringFireball talking about an Apple tablet device based on inside information that he received?
W...T...F?!? Please, please explain this logic to me. Honestly, I don't understand how some people think like this! What would you have Apple do? Stop selling the previous model as soon as they have the first prototypes of the next one? Pre-announce the next generation of phone at the launch of each new generation?
Are you familiar with the Osborne effect? Is it really so bad that Apple has managed to, more or less, completely eliminate the Osborne effect through their over-the-top secrecy? Why should you be entitled to know what some other company's plans are?
I agree(it was just a thought experiment - I don't actually hold that view).No, I don't expect Apple to stop selling the previous model and I don't see anything wrong with that.
I also don't see anything wrong with a tech magazine/blog breaking news about a new version of a device that could, as a side effect, damper sales of the existing device.
We are not entitled to know everything Apple does and neither is Apple entitled to expect journalists to help them maintain their secrecy.
There are definite prohibitions on exploiting such information for commercial gain, even the indirect gain of internet traffic. Consider the benefit to manufacturers of knockoffs from such a detailed teardown - that undermines Apple's future sales and imposes an extra burden on US customs officials charged with enforcing prohibitions on fake devices entering the domestic market.