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Given that he referenced the HBO show in his Techcrunch presentation, I'd say the reference to the three comma club is probably the most likely.

Also, one comma would be $1000, which is what the thing was supposed to cost.

I don't know if it was ever intended as a consumer facing name, but even without the "coma" puns, it's too wonky for customers, do you think?

Besides, isn't one comma 99k worth of room? It's marketing lingo aimed at the hubris of venture capitalists.

/ or yeah a bit from Silicon Valley, got it.