craigslist's numbers are misleading here. Sure, they're extremely efficient by the above metric, because they were lucky enough to become a de-facto standard marketplace. I challenge anybody to find another example of a software company with 30 employees that is nearly as successful.
MSFT revenue per employee is $631k, between eBay and Facebook.
Source: http://www.wolframalpha.com/input/?i=microsoft+revenue+/+num...
(PS. Do I deserve extra karma for posting this cool WolframAlpha link ? :)
MSFT was "lucky" enough to become the de-facto standard in their market, yet they aren't as efficient as CL.
This is a (very) rough measure of how efficient you are in terms of generating revenue. Craigslist is a big site, if they only have 30 employees (as cited above) than I have to imagine they have huge parts of their day-to-day operations automated. That's efficiency.