This is a very unfinished pitch deck for it: https://docs.google.com/presentation/d/1IZuPlSyVR0oVoQ8OQMFy... Basically I see it as a way to share samples/ quick portfolio and have it as an alternative to your existing photo sharing/ social media accounts. I think that can appeal to long tail general audience, if its a stay at home mom with vacation photos or a vendor sending samples to an art director.