Which pretty much sums up the entire reason for 3.3.1. Did they serious expect that, going in with this offering, they'd get no pushback from Apple? It's been abundantly clear from day one that the iPhone store is a closed platform, subject to the business ideals of Apple (i.e. make Apple more money). Any sane iPhone developer knew this going in, and really doesn't care (or they'd never have started).
I suspect the correct way to view the iPhone store is not "A horribly closed environment compared to e.g. Windows/the Web", but "A largely open market compared to the PS3/Wii etc". Closed platforms have existed for eons without the world ending, and they'll continue to exist in the future. The real novelty with the iPhone is it sits in the middle - neither open nor closed. People are freaking out trying to shoehorn it into one camp or the other, when it's just not possible.