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User growth, number of page views, engagement / retention + trajectory, evaluated against similar businesses.

People said the same thing of snapchat, facebook, and twitter early on.

Only one of those is making any money.

afaik, only facebook is making money, twitter is still an "eternal startup" with still insane market cap (even though that they are public). Snapchat may have some cool AR stuff in their R&D department, but they still "have not found themselves".

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