>Key is the development of a single record for a voter that aggregates all that is known about them. In 2016 smart phones will be used to identify,meet, and update profiles on the voter.

Matching social media profiles and online activity to their local voter db:

>Quite a bit of software is to be developed to match digital identities with the actual voter file with high confidence. The key unit of the campaign is a "voter", and each and every record is viewable and updatable by volunteers in search of more accurate information.

Worst case scenario, use ghost recording:

>In the case where we can't identify the specific human, we can still have a partial digital voter id, for a person or "probable-person" with attributes that we can identify and use to target. As they respond we can eventually match to a registered voter in the main file. This digital key is eventually matched to a real person.