The thing is, everyone has a different don't-reinvent list. And they want to be not reinvented in different ways. Then they discover all the things that they didn't realise they'll need to reinvent.
> The real issue that I feel no-one really answered is who's this for.
I see PaaSes as serving three constituencies.
Operators, who wish to christ that Developers would stop making their lives hell by breaking stuff.
Developers, who wish to christ that Operators would stop making their lives hell by blocking stuff.
Business, who wonder why everything takes so long, costs so much and breaks so often.