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They could just offer a simple subscription (yearly or monthly) with user-chosen price tag, aka recurring donation. Call it "individual sponsorship", make a pretty login window and a little dashboard once logged in, that's it. Like if we had to pay for a subscription to use LE, except we don't need to.

Yes! Patreon, Paypal, anything that has the ability to give a recurring donation. If they can get 20,000 people giving $5 a month then they have half their recurring costs. This is something I would consider giving at least $5/mo to along with wikipedia, united way, NPR, etc. Some efforts are just worth giving money to and recurring donations would be a lot more stable and valuable (even if smaller up front) than a one time $200,000 fundraising.

Thats what you can via Paypal from there donation page ...

And thats how they get 0.50$ every month(it is a small private, non profit site, otherwise it would be more).