Ads are a security issue. I've had machines hacked in the past simply by visiting a mainstream site with advertising (NBA.com, for example). There is no chance I risk giving up ad blocking.
In the example I cited, I didn't get a devastating virus from boxscore Javascript on NBA.com, or from some other local script, it was a driveby from a hosted ad. Just not worth the risk.
So yeah. Your argument does not hold.
Do you have a source for this comment?
How does my argument not hold? 20-30% is huge!