"A group of Boston Globe readers accurately predicted nine of baseball’s 10 playoff teams after participating in a 30-minute online experiment using Unanimous A.I.’s Swarm Intelligence on Aug. 3."
So they don't credit the AI as much as the readers. I agree it is all fishy. Someone trying to pump up the value of their company.
So, the Boston Globe provided the people and provided the questions... they formed a Swarm Intelligence, and made the predictions.
The Boston Globe did this to see if the swarm intelligence could make strong picks. It did.
As I pointed out in a different post, this is an update of the established technique of delta polling. Delta polling is useful, and an automated way of doing it can help if find even more uses for a lower cost. I see the value here. But, it isn't AI, and the system isn't doing the assessment. It is not intelligence.