the consumption cycle is sustained because it benefits the powers that be. humans are insatiable, and as long as you are convinced that contentment requires "just one more thing," you will never be happy, you will always be hungry, and you will always want more. happiness isn't pleasure, because of hedonic adaption, pleasure eventually becomes boring and empty. happiness is contentment with what you have. it is escape from the pain-pleasure cycle. when you're content, you even avoid strong pleasure, because it disrupts your tranquility.

it's insane that young people of today believe that a good life requires living a big city, gourmet foods, craft beers, urban scavenger hunts etc. these are forms of leisure that were all but inaccessible to 95% of the world up until 200 years ago. so happiness didn't exist until today? staying in the cycle ensures that you'll be devoured by labor, until you get that "fuck you money." it's as if some guys "crushing it" really do believe that work will set them free, some day. it's just as said in "my dinner with andre":

> I think that New York is the new model for the new concentration camp, where the camp has been built by the inmates themselves, and the inmates are the guards, and they have this pride in this thing that they’ve built—they’ve built their own prison—and so they exist in a state of schizophrenia where they are both guards and prisoners. And as a result they no longer have—having been lobotomized—the capacity to leave the prison they’ve made or even to see it as a prison.

many techies are enormously proud of the addictive, attention-as-a-commodity prison they have built, that's kept people anxious and distracted and most assuredly unhappy. they're convinced that giving more of their labor is the answer; it is not.