What are the products better than Fitbit's which the article alludes to? I've generally been impressed with their products, and my experience with a competitor (Virgin Pulse) was terrible.
Anecdotally, I'm noticing that friends that used to wear the fitbit and apply social pressure (through the fitbit app) to keep wearing it, have stopped. Also noticing a lot more people with smartwatches, including Apple iWatch. Without the social pressure, there doesn't seem to be much lock-in. Mine died and haven't felt the urge to replace it.
My wife wears a fitbit and is currently on her second one. I Both items are physically failing and falling apart. Both items show breakages after about 10months. When the second item finally breaks, I'm pretty sure my wife won't be replacing it with another one from fitbit.
Must say that their customer service is pretty, too bad their product is not so robust.
sales growth would be just 2%-5%. Analysts were expecting much higher
A company can't be profitable and grow at its own pace without being called a imminent failure.