A lot of people do like the effect of the alcohol, but it's a side-effect, not the main purpose of drinking wine. Personally, it seems to have no effect on me, but I also don't drink very much at a time.
Forcing yourself to "acquire the taste" for wine is no different than forcing yourself to "acquire the taste" for expensive, fine cheeses, or doing the same for fine cuts of meat instead of eating a McDonald's burger.