So if apple wanted the low power cpu, they had to limit everyone to 16GB.
[0] http://ark.intel.com/products/codename/37572/Skylake#@Mobile
[0] https://www-ssl.intel.com/content/www/us/en/processors/core/...
For comparison the 13" MacBook Pro has a 50wh battery, so apple's 10 hour battery claim depends on the machine averaging 5 watts of power consumption during normal use. Adding 1 watt of consumption would reduce the battery life by 2 hours.
I think the narrative that Apple presented about not giving the 32GB option because of battery time doesn't make much sense if you consider all the design decisions around these new machines. It makes more sense that Apple thought only a minority of users wanted 32GB and then it backfired.