A 'survival clause' that would guarantee destruction of your data in case the company goes out of business would be a minimum here.
But instead, 23andme says in their privacy policy:
"We may use Genetic and Phenotypic Information to conduct 23andMe-authorized scientific research and development. Any Phenotypic Information you provide is done on a voluntary basis. We may provide third party organizations access to this information for scientific research, but without your name or any other Account Information."
And that's the kicker, so your full genome gets sold to some 3rd party (you don't even get to know who) and all they do is strip off the 'meta data' regarding your person.
And AOL and NETFLIX have already shown that anonymization of data is a myth.