Design Principles for Reducing Cognitive Load
blog.marvelapp.com
blog.marvelapp.com
Disclaimer: no longer a web designer; take my opinion on the substance of the article lightly.
Cause 5. Multichannel redundancy (i.e., reading something to someone as they try to read similar text)
Implicit information may force people to guess what is being said. Turns a simple thing into a riddle.
Cause #-1: lack of consistency
When something is designed in a different way, people try to infer why it's different. If they turn out to be the same thing, it pisses people off.
As everyone knows, how and when to employ a principle is the key!
As things go these days, it's not so bad. The bar is set very low however.