I agree with the sentiment in many of the threads that this is an awful idea, OTOH, there is some level of condusion with time zones in the US: I don't live in the US, but the few times I went there, it took me a while to figure the whole "8|7c" thing for TV programs, where, AIUI, east and west coast get to have programs at the same local time (8), but obviously not the same absolute time, and states in the middle get to have programs at the same absolute time as the east coast, but earlier in their day (7).

Or did I get it wrong, and the whole thing is even more confusing?