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Most android phone owners don't use it as a smartphone - it's a cheap feature phone they buy at the phone store and they just use it to make calls on. The number of true 'smartphone users' in the android world who are using them to browse the web and download apps is comparable to or less than the number of iOS device owners.

> Most android phone owners don't use it as a smartphone - it's a cheap feature phone they buy at the phone store and they just use it to make calls on.

Do you have a source for that?

Yes - see above.

Where?

The data is bad.

I have a lot of insight into the apps side of things, and Android is somewhat smaller than iOS in Japan, both on revenue and downloads.

> How can market share dramatically swing

You pay for results?