It was fantastic marketing imho, seeing a row of those in the window of a coffee shop is a fairly strong signal.
Walking into a gathering with all those Apple logos lit while carrying a ThinkPad did make me feel like a bit of a rebel. Rather ironic.
http://vwordpress.stmarys-ca.edu/ame1ian/files/2014/03/think...
I want a machine that is customized to work the way I want it to work. I don't want a machine that is generalized to suit non-techs.