> Video games already have a diverse, demographically blind audience
Do you have some data to support your assertion there? That would mean that the same number of men and women play games. Because I've worked in games, and the publishers acknowledge that games are biased toward young white men. The publishers have been trying to create games for girls, and the girls frequently won't buy or play them because, according to their research, boys won't play games oriented toward girls at all, and the feeling that girl oriented games are less cool actually gets adopted by the girls. Meanwhile games specifically and intentionally oriented toward boys outsell other types and continue to be produced.
I've never seen a survey anywhere that showed equal or greater numbers of women playing games, and most surveys are trying to boost the number of women by including games that most young men don't play. This is simply not "demographically blind".
http://www.polygon.com/2016/4/29/11539102/gaming-stats-2016-...
"60 percent of those who buy games most often are men, while the remaining 40 percent are women."
http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essenti...
https://en.wikipedia.org/wiki/Video_game_culture#Demographic...
"according to a 2011 study showing that 58% of gamers are male and 42% female."
http://www.pewinternet.org/2015/12/15/who-plays-video-games-...
"Young men in particular play games and identify as “gamers.” Fully 77% of men ages 18 to 29 play video games (more than any other demographic group), compared with 57% of young women – a 20-point difference."