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>people want a (cheap) ride

That is what wins in the end, Uber's pricing is 20-30% cheaper than all competitor's at least in India.But even if they match it, things like time estimation, wait time etc are mostly accurate with Uber's app which adds to the total experience.

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The trouble for Indian startups is that, USD is quite cheap compared to INR, and these companies can manage to sustain that massive burn rate, and also out-compete technically. Flipkart, Ola, not sure what else.

I wonder how Didi pulled it off.... state hand ? cheap CNY (fiscal control) ? local investors ?.

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