> Microsoft is selling services more.

Maybe, but what I'm saying is that:

Apple costs, is closed-source but (somewhat) cares about privacy. Google is free, (somewhat) open-source but actively doesn't care about privacy. Windows costs, closed source and actively doesn't care about privacy.

In other words, with Google you're not the customer, you're the product. With Microsoft you're the product and you have to pay for the privilege to be a product.