If you ever watched a rally he'd talk about Hillary 10% of the time. The rest was about America and his plans.
OTOH Hillary rallies were 90% Trump bashing distributed among different groups. - now all women!! - now all hispanics! - now [insert group name here]
You can't compare how both candidates ran their campaigns and it's hard to argue that HRC main campaign points were: 1. I'm a woman. 2. I'm not Trump.