The main appeal is the quality standard library that covers most things I get in contact with. I could get immersed in it right away, because I didn't spend weeks trying to read the spec - the spec itself is so trivial it's mindblowing. The standard library feels very Pythonic in terms of reach. I've built tiny servers, parsed plethora of file formats, calculated maths, wrote data, (de)compressed stuff, encrypted things, ... The joy of not having to worry about 3rd party dependencies for all these is quite refreshing. And the appeal of few runtime issues thanks to static compilation is oh so excellent.
Sure, Go didn't invent any of these practices and sure, it doesn't have generics, runtime assembly, it's opinionated in a few places, its vendoring is subpar, ... But when you're someone who isn't really a programmer, these things don't matter much. I'm not here for the hype, I'm here for the productivity and ease of use.