There is virtually not a single "enterprise" grade product which can't be made at least 50% cheaper (or sometimes 10 times...) with off the shelf consumer grade hacked hardware....
Enterprise products always have a pretty steep markup, but what you lose with those 1200$ GPUs is both features (e.g. virtualization, thin provisioning, DMA/Cuda Direct etc.) and support. When you buy a 5000$ CPU over a 500$ with the same performance what you pay for is reliability and support, if you don't care about that then fine, but when you need to launch a 100M$ service on top of that platform you won't really care about the price tag it's all in the cost of doing business.