Living in Ohio, the conversations I have with his supporters here always started with the phrase "he is a businessman", a comment that always baffled me. But that is the perception.

Something to consider; large gold letters on his buildings, golden toilets, gaudy furniture, jets, and trophy wives. These are all cliche elements of the "new rich", the common guy that made to the big time. Unfortunately, this is appealing to a large segment of the population.