Apple thinks you’re stupid, sells $300 book of adverts

Except no, its not a book of ads. Its a coffee table art book like many others and sold at a very similar price. All the major fashion labels have such books, as do most art collections.

Also why write a story about this? If you don't like it, don't buy it. If it doesn't immediately resonate with you, you're probably not the market they're looking for-just move on.

I saw the headline and went to Gruber's site curious how he will vindicate for Apple. He argues that it might be intended as learning material for design students or as a collectible art piece. I think that's fair enough, even though it doesn't convince me entirely.

I see the release of the book and the pricing decision in context of Apple's latest product and pricing decisions and it reinforces my sentiment that Apple is becoming more of a luxury than a quality brand.

If you don't like it, don't buy it.

Agreed. Only stupid if theres no demand. And simply offering in itself is better than not. In a sense, this book can be viewed from the context of history. This book can also be viewed as examples of effective user experience. So much experience thst the individual was willing to pay $300 for a book that is intended to glorify a consumer product