Honestly, the article could be written about someone doing a marketing campaign for facebook and then hearing about a teenager committing suicide due to facebook. We would all find that absurd, but it is functionally equivalent here. Facebook has been sued for the suicide of teenagers, just like the drug company.
You don't think presenting a questionnaire and having every answer being the drug in question, regardless of the choices made, at the very least hints at it being incorrectly promoted?
Seriously?
(The problem likely being that doctors don't want to argue with their patients too much)
Is it something people do, go to their doctors and say "that drugs looks great because I've seen it on TV/some online quiz told me I need it, please write me a prescription"?