I completely agree—hope the article communicated that.

Although I think the ideal experience is one where its completely automated and out of mind for the user, I do think the next best thing is to turn it into more of a glossy, marketing-friendly competitive advantage. Something like "better peace of mind through enhanced security" or some other nice-sounding soundbite.

IoT security is a huge concern for me personally, especially in the wake of the Dyn attack. I'd love to see more strategies for helping make things better, especially in the consumer space.