I don't think it is unreasonable. I think we've fallen into a culture of low expectations regarding the ability of "normal users". Many people will (perfectly legitimately) choose convenience over quality or reliability, but I think we should be pushing users to engage more seriously with the tools that they use.
We can certainly do more as developers to make things easier, but I think we have a tendency to pander to an imaginary "AOL granny". We often present oversimplified advice, because we expect too little of users. To pick a random example, I think we're too eager to say "use Dropbox" rather than "use Dropbox, but buy yourself a NAS too because X, Y and Z".
I think that there's a substantial latent desire among ordinary users to have more control over their technological lives. People are increasingly worried about the power of big tech companies, but they don't know what to do. We aren't doing a good enough job of informing users; those big companies have an obvious incentive to keep users uninformed. We're not communicating the risks and benefits well enough, we're not providing clear explanations of the alternatives to the Big Five.
In the process of writing this comment, I've had several startup ideas. I hope that the people reading this are having ideas of their own. I think that there are substantial opportunities to start returning control to users.