Nowadays it pays well to be a programmer (oh wait, developer; engineer; whatever title helps you rationalize), programming-qua-profession has exploded (it even draws the feminists... why aren't they into carpentary? draws governments, America Codes!), and articles are written with the assumption that everyone wants to be a good cog (oh, employee) and consider business needs above all, play good by the team, understand why company interests are always more important. If you don't do (think) this or that, well, you're just not being a professional! Why would BigImportantEntity, or anyone for that matter, hire you?

It's much easier for many people to come up with these articles than it is to write something technical.

I write code since forever, addicted to it. I happen to be in a field that pays good money for my addiction. So far, despite the stupidity of the profession, things turn out mostly OK. Why does someone pay me? Don't care. As long as the relationship is beneficial to me, it's OK. I feel I have more in common with starving artists in other fields, than some corporate official looking out for business interests. So I'd be a starving programmer in a parallel world where programming is not a hot profession. Now, if I had my own business, then I brought all these nontechnical issues upon myself. But then, I'll pay myself for whatever reason I want.