"I think Donald Trump is in the White House because of me".
I'm skeptical... then this
"Speaking of Clinton — did you target fake news at her supporters? Or Gary Johnson’s, for that matter? (Horner’s Facebook picture shows him at a rally for Johnson.)"
"No. I hate Trump."
To be fair the next question somewhat addresses this with some anecdotal info. However at this point I can't take the authors credibility seriously. He sounds like a troll with way too much time on his hands.
"Is that it? You posted on Facebook a couple weeks ago that you had a lot of ideas for satirizing Clinton and other figures, but that “no joke . . . in doing this for six years, the people who clicked ads the most, like it’s the cure for cancer, is right-wing Republicans.” That makes it sound like you’ve found targeting conservatives is more profitable."
"Yeah, it is. They don’t fact-check."
I think it's fair to say that older people tend to be both a) more conservative on average than younger voters b) more susceptible to click bait and fake news. ie "Forwards from Grandma"
This guy could do so much more with his life.