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1. There is already a company doing that, among other things: CoreOS

2. There is usually not a "natural" conflict for companies that started out of open source projects

3. A full kubernetes deploy is already hard

I'm actually quite happy that we will now see Heptio and CoreOS pushing for boxed kubernetes deploys. Multiple entities pushing an open source core is usually a good thing.

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>Multiple entities pushing an open source core is usually a good thing

No, it's not that cut and dry. Depending on their product, they end up pushing the core to be more pluggable and extensible to make it work better with their product and have places to add secret sauce.

Any company that sells support benefits from more complexity because they compete by gaining expertise. Any company that makes a product for it benefits from fewer features in the open source version.

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